Enables you to focus on your organisation’s relationships with individual people – whether those are customers,service users, colleagues or suppliers. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool and embedding it in your business.

It is strategy for managing all your company’s relationships and interactions with your customers and potential customers. It helps you improve your profitability.

A term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

Marketing automation

CRM tools with marketing automation capabilities can automate repetitive tasks to enhance marketing efforts to customers at different points in the life-cycle

Sales Force Automation

Preventing duplicate efforts between a salesperson and a customer. A CRM system can help achieve this by automatically tracking all contact and follow-ups between both sides.

Contact Center Automation

Designed to reduce tedious aspects of a contact center agent’s job, contact center automation might include pre-recorded audio that assists in customer problem-solving and information dissemination.

Location-Based Services

Include technology that can create geographic marketing campaigns based on customers’ physical locations, sometimes integrating with popular location-based GPS apps.